Top 25 Best Airbnbs In and Near Myeongdong, Seoul

Myeongdong, located in the heart of Seoul, is a captivating neighborhood that effortlessly blends modernity with tradition, creating a unique and vibrant atmosphere. This bustling district is renowned for its dynamic energy, iconic street food stalls, and many shopping options ranging from high-end boutiques to local markets. Myeongdong’s allure lies in its ability to cater to diverse interests, making it a lovely place for travelers of all types. From its array of fashion boutiques and beauty stores to its delectable culinary scene, Myeongdong offers an immersive experience of contemporary South Korean culture.

Whether you’re seeking trendsetting fashion, authentic street food, or a glimpse into urban Seoul life, Myeongdong captivates with its charming streets and vibrant ambiance, making it an ideal destination for a memorable stay.
Here is a list of the top 25 best Airbnbs in and near Myeongdong!

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Stunning Hanok with Top Reviews

Incredibly serene and stunningly beautiful, this is arguably one of the best Hanok’s in Seoul. Staying at a Hanok is the perfect way to experience Korean culture; many don’t get better than this property. Located in the Jong-gu neighborhood of Myeongdong, the property is very close to Anguk Station, between Gyeongbokgung Palace and Changdeokgung Palace. Hosted by a super host who is a designer, it’s no wonder why this is such a stunning and popular choice for travelers. Additionally, this place has a breathtaking Bamboo Moss Garden and a stunning Pond. The bedrooms are spacious, and the kitchen has all other modern amenities.

An outdoor Greek-style Jacuzzi is the icing on the cake and elevates the property to another level. The location is great, the amenities are excellent, and the comfort is world-class. This is truly a top choice for any traveler!

Chic and Cosy apartment

Welcome to your ideal urban retreat in the heart of Myeongdong, Seoul. This studio apartment epitomizes modern living, boasting a strategic location that seamlessly blends convenience and exploration. Nestled within the bustling Yongsan-gu neighborhood, this haven offers direct connectivity to Seoul Station in a mere 3 minutes, facilitating easy access to the city’s major attractions, including Gwanghwamun, Dongdaemun, Bukchon, and the iconic N Seoul Tower.

Beyond the city’s confines, the nearby KTX station beckons you to explore other captivating cities. Revel in the vibrant pulse of Seoul’s hotspots like Huam-dong, Malli-dong, and Haebangchon, all within easy reach. The studio’s amenities enhance your stay with panoramic city skyline views, a fully equipped kitchen, a dedicated workspace, and modern comforts like WiFi and central air conditioning. With the added convenience of free parking, a washer, and a dryer, your Seoul escapade promises to be both effortless and unforgettable.

Tradition Meets Modern Luxury

Indulge in the lap of luxury amidst the heart of Myeongdong, Seoul, within the embrace of a private Hanok haven. Welcome to BUTLER.LEE, a distinguished brand renowned for crafting opulent Hanok experiences across the city. With 30 boutique hotels, immerse yourself in the essence of traditional Korean living during your vacation.

Each of the Hanoks exudes exclusivity, offering guests complete privacy. This listing is a symphony of modern comforts that meets ancient charm, where amenities like air conditioning and floor heating merge seamlessly with heritage design. Enhance your evenings with a beam projector tuned to your desires on Netflix and YouTube. Savor the aroma of freshly brewed Nespresso coffee and explore culinary artistry with the fully equipped kitchenette. This extraordinary Hanok also offers WiFi, a TV, a washer, a bathtub, and a hairdryer. Your gateway to authentic luxury awaits within these hallowed Hanok walls.

Incredible Traditional Hanok

Experience the height of luxury and tradition in the heart of Seoul’s iconic Myeongdong district at ‘Hwawoon,’ a meticulously designed premium hanok retreat. Nestled within the picturesque Samcheong-dong, Bukchon Hanok Village, this exquisite accommodation offers an unparalleled vista of Bukaksan Mountain and Inwangsan Mountain through its windows, providing a breathtaking panorama that extends from Cheong Wa Dae to Samcheong-dong-gil.

Indulge in complete privacy as you occupy the entire house, enhanced by unique amenities such as an outdoor Jacuzzi for your exclusive use. Embrace the tranquil ambiance of the neighborhood, although festivities are reserved for other locales due to the serene atmosphere. For safety reasons, it’s an adults-only space—delight in various cutting-edge appliances, from a Samsung Water Purifier to a Fellow Stag Coffee Pot. Every detail caters to your comfort, from Dyson hair dryers to Geneva Bluetooth Speakers. Experience Seoul through the lens of tradition and sophistication, cocooned in the lap of opulence.

Modern Loft in the City Centre

Discover a chic loft, 2-bedroom apartment in the heart of Myeongdong, Seoul. A 5-minute walk from Myeongdong station (4 subway lines) and 2 minutes from Namsan Tower cable car. The loft boasts a thoughtfully designed space spread across two levels. On the first floor, discover a well-equipped kitchen, a cozy seating area adorned with a television, and a dining table. Ascend to the second floor for a comfortable double bed and a separate room with another double bed, all accompanied by a convenient bathroom.

This well-equipped loft features a kitchen, a comfy living room, and a dining area on the 1st floor. Enjoy free WiFi, a Smart TV with Netflix, and a private kitchen with essentials. Services include airport pick-up, luggage storage, and an optional breakfast set. There is also a public rooftop area to enjoy breathtaking city views and a public BBQ space! Experience urban comfort and accessibility in this 2-level haven.

A modern haven in Gongdeok

Indulge in the charm of Seoul from the comfort of this enchanting loft apartment. The space boasts a captivating fusion of white and wood, exuding the inviting ambiance of a cherished friend’s abode. Bask in the daytime sunbeams that grace the interiors and relish tranquil nights in a hushed setting. The interior’s harmonious white and solid wood blend infuses a welcoming aura akin to a close friend’s dwelling. Revel in panoramic night views enveloped in serenity.

The apartment offers a range of amenities, from a cozy double bed and a 43-inch smart TV with Netflix access to a well-equipped kitchen and a bathroom stocked with essentials. Just a minute’s walk from Gongdeok Station, this haven provides easy access to Lines 5, 6, Gyeongui-Jungang, and the Airport Railroad, placing the entire city within your reach. Please note that there’s no parking available. A perfect getaway in a perfect location!

A Central Seoul Getaway

Indulge in an exceptional Seoul stay at the captivating Namsan Residences Airbnb. As a part of the Namsan Residences brand, this haven offers unparalleled proximity to the city’s premier attractions, inviting you to explore on foot or by efficient public transportation. Nestled at the nexus of Seoul’s beating heart, between Euljiro and Chungmuro, is a gateway to a world of culinary delights, boutique shops, and trendy hangouts.

Inside, the comforts are endless. Sink into the luxury of a memory foam mattress adorned with hotel-quality bedding, enveloped in the cocoon of blackout curtains for restful nights. A cozy recliner sofa beckons for relaxation as you enjoy your favorite shows on Netflix and YouTube via complimentary Wi-Fi. The thoughtful amenities extend to luggage storage, early check-ins, and late check-outs, ensuring your stay is seamless. Embark on a journey of luxury and convenience, where every detail has been curated for your delight. The room is quite small, but it makes up for it with incredible coziness and cleanliness.

A Charming and Cozy little Studio Apartment

Discover Urban Stay, a tiny haven for free-spirited explorers and budget-conscious travelers. Embark on your journey without constraints, knowing a comfortable and trustworthy stay space awaits. Unwind in a bedroom graced by a third double bed, dressed in freshly sanitized bedding every time. The space is tight, but the cleanliness, the unbeatable location, and the modern amenities completely make up for it.

The kitchen invites culinary creativity with various utensils, refrigerators, microwaves, and coffee machines. A washing machine, accompanied by laundry detergent, stands ready while seasonings remain outside the offering. The bathroom pampers provided shampoo, conditioner, and body wash, complemented by a hairdryer and soft towels. Your transportation options are seamless: a brief 3-minute walk from Chungmuro Station Exit 7 or a 5-minute stroll from bus stops 604 and 7011 at Chodong Station—Urban Stay—where your unbound journey finds its perfect abode.

The Pinnacle of Traditional Luxury

This is the second Luxurious Hanok by BUTLER.LEE on our list. Elevate your vacation with an immersive encounter into the rich heritage of Korea by choosing to reside in another one of Butler Lee’s Hanoks, a time-honored dwelling. This Hanok is a private oasis, ensuring every guest’s exclusive and secluded experience. Streamlining your stay, they offer hassle-free self-check-in services, with comprehensive instructions shared through Airbnb messages on your check-in day. The private Hanok accommodates up to 2 +1 individuals, thoughtfully designed and detailed in the floor plan provided in the photo listings.

Revel in the array of amenities, from the round-the-clock private bathtub to the modern comforts of air conditioning and floor heating. Entertainment takes center stage with a beam projector featuring Netflix and YouTube options. Delight in a Nespresso coffee machine, a hot and cold water purifier, and culinary essentials in the well-equipped kitchenette. Please note that parking is available at nearby public lots, as indicated through a parking app and online search. Your journey into Hanok luxury starts here.

A Studio in the Heart of Myeongdong

Indulge in a charming retreat in the heart of Seoul with this delightful small studio apartment. Radiating an air of coziness and comfort, this newly constructed gem promises a memorable stay in the city. Situated at a central vantage point, the apartment provides easy access to the vibrant Myeondong and Chungmu-ro areas. Through the expansive glass window, be captivated by the enchanting night view, with the iconic NamSan Tower gracing the skyline. Engage in invigorating workouts at the on-site gym, ensure your wardrobe is always fresh with convenient laundry facilities, and relish a fully equipped space with 24/7 security.

With high-speed WiFi, IP TV, and Netflix, entertainment is at your fingertips, making relaxation effortless. This meticulously curated haven boasts thoughtful touches, including a well-equipped kitchen, impeccable cleanliness, and a responsive host to address your needs. With a wealth of nearby public transportation options and key landmarks within reach, this 16th-floor haven presents an idyllic Seoul sanctuary that ensures an enriching and memorable stay.

Clean and Cozy Studio

Experience the charm of Seoul from the comfort of this small yet inviting apartment. This cozy haven is the epitome of convenience. A mere 2-minute walk from Dongmyo Subway Station (Line 1, Line 6) and just 1 minute on foot from the airport bus stop, its strategic location ensures easy exploration. Immerse yourself in the city’s delights, with Dongdaemun Station and Cheonggyecheon within easy reach. For shopping enthusiasts, the Dongdaemun Wholesale Area and Emart Big Supermarket are close by.

Your culinary cravings will be satisfied by a plethora of 24-hour restaurants. Enjoy the privacy of a self-contained space featuring a private bathroom and stove. The building offers an elevator, and you’ll find convenience stores, restaurants, and popular shops within a short walk. With impeccable cleanliness maintained by professional staff, this is your gateway to Seoul’s treasures.

Delightful 2-bedroom Home

Experience the perfect blend of urban vibrancy and serene comfort with this enchanting Airbnb in Haebangchon, Itaewon’s heart. While it’s a mere stone’s throw from the bustling downtown area, the surroundings of this residence exude tranquility and coziness. Discover a plethora of culinary delights, renowned eateries, chic cafes, lively bars, and pubs right at your doorstep, with Gyeongnidan-gil just a delightful 5-minute stroll away.

Conveniently close to Noksapyeong Subway Station, this central location provides easy access to iconic destinations like Dongdaemun, Myeongdong, and Hongdae, making it a haven for immersing in Korean culture. Each bedroom is thoughtfully equipped with air conditioning and warm heating facilities. The well-appointed amenities encompass everything you need, from bathroom essentials to washing machines and cooking utensils. Experience the epitome of comfort with a queen bed, two super single beds, and an additional single bed. A spacious dining area, air conditioning, heated floor systems, and entertainment options, including TV and free Wi-Fi, ensure a delightful stay. Culinary endeavors are made easy with a fully equipped kitchen boasting a fridge, freezer, electric kettle, gas stove, microwave, toaster, espresso coffee machine, and tea provisions.

Comfort and Convenience: Casa Yongsan

This cozy and unpretentious apartment offers a retreat that may not be opulent but is undeniably comfortable. Just a brief 3-minute stroll from Sinyongsan Station Exit 1 (Amore Pacific), this prime location ensures unparalleled proximity. Casa Yongsan stands as a gateway to the vibrant pulse of Yongnidan-gil and the energy of Sinyongsan’s hotspots. Step into a meticulously maintained space thoughtfully designed by an attentive host. Enjoy a large, inviting bed, well-appointed living room, and dining area. Entertainment is at your fingertips with an impressive HD TV with Netflix and YouTube access.

Discover the city’s marvels easily – from the nearby Yongsan Ipark Mall to the captivating Han River Walk 1.5 km away. Namsan and Itaewon beckon from just 3 km distant. Every detail reflects the care of a host who cherishes interior aesthetics and cleanliness. Whether indulging in the well-equipped kitchen or relishing the available hot water and heating, Casa Yongsan promises comfort and charm. Please note that parking and pets are not accommodated, and smoking is prohibited within the building. Immerse yourself in Seoul’s essence, with major stations and landmarks just moments away.

A small but modern getaway

Experience the ultimate rejuvenating getaway at “Milli Stay,” a recently renovated oasis that promises tranquility and comfort. Unveil the charm of this haven, ideally situated just 8 minutes away from Hongdae Station, with Yeontral Park’s serenity a mere 6 minutes away. The meticulously designed interior encompasses two bedrooms, a cozy living area, a well-equipped kitchen, and a modern bathroom.

Each of the two bedrooms features a plush queen-sized bed and a sofa bed that ensures your relaxation in style. Entertainment is elevated with a Netflix-equipped beam projector and free YouTube access, complemented by seamless connectivity through free Wi-Fi. Indulge in the gourmet experience with an Illy coffee machine, microwave, electric kettle, toaster, and a stocked refrigerator. Practical amenities, including toiletries, a hairdryer, a hair straightener, and even toothbrushes & toothpaste, along with the thoughtful provision of air conditioning, a washing machine, and floor heating, ensure your utmost convenience. Elevate your Seoul stay with “Milli Stay,” where every detail is crafted to create an oasis of repose.

A quaint and lovely Guesthouse @Hotel Bricks

Hotel Bricks is an exceptional guesthouse that embodies comfort and convenience. Ideally located just a 7-minute stroll from Hyehwa Station’s Exit 4 and in the proximity of Sungkyunkwan University and Seoul University Hospital, this haven offers an optimal blend of accessibility and serenity.

Each room is thoughtfully outfitted with an individual air conditioning system, a TV with streaming services like Netflix and YouTube, an electric kettle for your convenience, and a private bathroom for your comfort. While personalized OTT accounts aren’t supported, enjoy your favorites through your account. Indulge in a dedicated workspace, relish the ease of long-term stays, and appreciate the commitment to safety through security cameras. With WiFi, air conditioning, a hairdryer, and even a microwave at your disposal, Hotel Bricks sets the stage for an enriching and secure stay tailored just for you.

Sleek and Stylish Studio

Indulge in a delightful urban escape with a touch of modern elegance at this charming 1-bedroom, 2-bed apartment. Tastefully remodeled, the space seamlessly blends style and comfort, providing a cozy retreat that offers incredible value for your stay. Nestled in tranquility, the apartment exudes cleanliness and serenity, while its prime location ensures effortless travel and exploration. Convenience abounds with the apartment’s proximity to Hongik University station, just a minute’s stroll from No. 2 Exit.

Delve into the enchanting Gyeongui Line Forest Park within 4 minutes or savor the convenience of a 24-hour convenience store steps away. Elevate your experience with a high-floor view complemented by round-the-clock security and meticulous cleaning before each check-in. Enjoy a range of thoughtful amenities, from a well-equipped kitchen and bath essentials to entertainment options, ensuring a memorable and carefree stay. Create cherished memories within the embrace of this modern haven.

A Charming Little Hostel

Discover the essence of comfort and convenience at Hostel Ara125, perfectly situated in the heart of Myeong-dong. This European-style haven welcomes you with a chic communal dining and kitchen area, exuding casual elegance. Whether a solo traveler or on a business trip, this unique Korean hotel-style single room guarantees the utmost privacy, offering a serene respite to unwind after your adventures. From cozy individual rooms to spacious accommodations for up to three people, Hostel Ara125 combines the best East and West hospitality. Outside, embrace the excitement of your destination, while inside your private sanctuary, rejuvenate and shake off the weariness of travel. Each room features a dedicated bathroom with warm showers and a convenient bidet.

Delight in simple breakfasts with toast and cereals, and revel in the ease of simple cooking in the shared kitchen. Additional amenities include Wi-Fi, a dedicated workspace, a 32″ HDTV, and access to a washer and dryer. Whether it’s the freedom to explore or the tranquility to recharge, Hostel Ara125 ensures an exceptional stay that seamlessly blends comfort, style, and practicality.

Little Studio with unmatched views

Nestled in the heart of Seoul, this charming studio apartment is a sanctuary of comfort and convenience. With its picturesque views, the allure of breathtaking sunsets becomes an everyday indulgence. A mere 2-minute stroll from Seoul Station Line 4, this haven ensures easy accessibility – an ideal choice for those arriving via Line 4 for a seamless experience.

Equipped with a cutting-edge beam projector, you can link your phone to enjoy Netflix, YouTube, and TV shows on a grand scale. The first-floor convenience store and nearby Olive Young enhance the practicality of your stay. Basic cooking is a breeze with provided seasonings and utensils. Security staff at the building offer around-the-clock safety, ensuring peace of mind. Access to the gym and lounge adds a touch of luxury, though availability may be contingent on the prevailing coronavirus level. This space harmoniously blends comfort and modernity with amenities ranging from a fully equipped kitchen to a free in-unit washer and dryer. Immerse yourself in an urban retreat that promises both relaxation and functionality.

The Epitome of Luxury

Experience the epitome of luxury and tradition at another exquisite Airbnb crafted by the renowned BUTLER LEE. This hanok is a seamless blend of opulence and heritage. With two bedrooms and two bathrooms, it provides a private haven for up to four guests. The main area boasts a private bathtub available around the clock, inviting you to unwind in style. Indulge in a range of modern comforts, including air conditioning with heating, floor heating, and an immersive beam projector equipped with Netflix and YouTube for entertainment. The Kitchen has been beautifully designed, and the dining area is as picturesque as it gets! 

The thoughtful additions of a Nespresso coffee machine with capsules, a water purifier, and kitchen essentials enhance your stay. Every detail has been meticulously curated, from the wine glasses to the toiletries, ensuring a seamless and lavish experience. This Airbnb promises a stay that bridges the gap between contemporary luxury and timeless heritage. The prices are higher, but the interior design, the ultra-modern amenities, and the incredible location deem it worthwhile!

Another Urbanstay delight

This is another one of Urbanstay’s charming little studio apartments in the heart of Myeongdong, Seoul. Nestled amidst the city’s bustling energy, this cozy yet comfortable space offers travelers an affordable and convenient stay. The studio features a quaint bedroom with a third double bed, ensuring a good night’s rest on sanitized and freshly washed bedding.

For those who enjoy cooking, the well-equipped kitchen provides various utensils and appliances, including a microwave and coffee machine. A washing machine with laundry detergent is also available for your convenience. The bathroom has essentials such as shampoo, conditioner, body wash, towels, and a hairdryer. The apartment’s prime location makes exploration easy, with Chungmuro Station Exit 7 just a 3-minute walk away and bus stops 604 and 7011. This delightful space has modern amenities, including Wi-Fi, a dedicated workspace, a TV, central air conditioning, and a patio or balcony for relaxation. With a dedicated luggage drop-off area, Urban Stay ensures a hassle-free experience.

Luxury for the Entire Family

This private hanok boasts three bedrooms and a bathroom, a harmonious blend of opulence and spaciousness, catering comfortably to six guests (perfect for large families). The living room invites communal bonding, featuring a capacious sitting table for six, ideal for shared meals and tea moments. The room offers direct views of the courtyard, granting a glimpse into daily activities amid daylight and evening charm. The hanok has amenities- a cooling heater, cushioned seating for six, an electronic mosquito net, and a multi-charger. The tea aficionados are treated to a Tea port, welcoming tea, and a Korean tea set. Each of the three bedrooms provides a tranquil space for tea-sipping while admiring the yard’s serenity. For relaxation, indulge in the warmth of the ultra-modern on-site Jacuzzi.

The kitchen has all the necessary modern amenities, stone flooring, and wooden beams that elevate its visual aesthetics. This is the perfect Hanok experience for large families or groups of friends who want to experience both luxury and tradition. Immerse yourself in this hanok, a haven where luxury and heritage coexist seamlessly, promising an unforgettable stay.

A Charming Loft in the City Center

Discover an inviting loft apartment nestled north of Seoul. Situated just a stone’s throw away from Yeonsinnae Station, this cozy retreat seamlessly blends comfort with convenience. Revel in a panoramic high-rise view of Sky City that serves as the backdrop to your urban getaway.

Unwind in the living room features a generous six-person table, complemented by a beam projector and Bluetooth speaker for entertainment. The bedroom boasts a queen-size memory foam bed and subtle lighting, providing the ideal relaxing ambiance. The well-appointed bathroom includes toothbrushes, toothpaste, cleansing products, and more. The thoughtfully equipped kitchen encourages you to unleash your culinary prowess with various condiments and cooking utensils. This is another great little gem north of Myeongdong!

A peaceful little studio in Yangcheon-gu

Situated in the Yangcheon-gu, this small yet inviting studio apartment presents a warm and cozy atmosphere, ensuring a comfortable retreat. The location is ideal, just a brief 5-minute stroll from the nearby subway station, facilitating easy city exploration.

Inside, the space is thoughtfully designed to cater to modern comforts. Guests can unwind while watching their favorite shows on the 40″ HDTV, equipped with Netflix and standard cable. The well-lit environment boasts a restaurant-style ambiance, accompanied by a pleasing scent. Practical amenities include a fully functional kitchen, allowing for simple cooking, and hotel-quality linens and towels for a touch of luxury. A dedicated workspace caters to those who need to stay productive, while the split-type ductless AC ensures personalized comfort. Incorporating convenience and coziness, this Airbnb is a prime choice for an enriching Myeongdong experience.

Safe and Convenient Little Studio

Experience the heart of Seoul with a cozy studio apartment in the Yongsan-gu district, just a 3-minute stroll from Seoul Station. This Airbnb offers the perfect blend of comfort and convenience. The building houses a range of amenities, including on-site convenience stores, cafes, and even a 24-hour security team for peace of mind. Stay active at the free gym and take advantage of parking (upon inquiry) as you explore the city. Enjoy seamless connectivity with free Wi-Fi, and rest assured of the promise of sanitized linens.

Perched on the 29th floor, the building provides stunning views. The ground floor boasts a Starbucks, Olive Young, and more, while the lower level houses a food court and a passage to Seoul Station. Inside the apartment, unwind in the living room and bedroom, featuring a luxurious queen-size bed, a projector with Chromecast 4K, and a comfortable blanket sofa. The well-equipped private kitchen includes everything from cutlery and pots to a coffee pot and microwave. The private bathroom ensures convenience with a shower booth, towels, a hairdryer, and various toiletries. This Airbnb in Myeongdong offers an ideal launchpad to explore the city’s vibrant culture and attractions.

A Welcoming Home in central Seoul

Discover a charming studio apartment nestled in the heart of Myeongdong, Seoul. This snug haven is perfectly situated for convenience and comfort, offering an excellent starting point to explore the dynamic city. Positioned just a brief 10-second stroll from Hyeonjeong Station (Line 2, 6), you’ll have unfettered access to every corner of Seoul.

Indulge in the renowned dining and cafe scene near Hongik University Station, a 10-minute from your doorstep. Several convenience stores, Home Plus supermarket, and Lotte Cinema are all within arm’s reach. The thoughtfully appointed bedroom boasts a queen bed draped in cozy bedding, while the living room offers a fireplace, comfortable sofa, and state-of-the-art gadgets. A fully-equipped kitchen, tidy bathroom, and a secure environment, courtesy of the ground-floor security guard, wrap up this inviting package. Embark on a Seoul adventure with ease and comfort, courtesy of this Myeongdong treasure.

Why Choose Airbnbs in Myeongdong?

In conclusion, Airbnb is a superb choice for travelers seeking accommodation in Myeongdong, Seoul, as it caters to diverse budgets. Whether you’re a budget-conscious traveler or looking for a touch of luxury, Airbnb has you covered. For those on a budget, Airbnb offers an array of affordable listings, including cozy apartments and charming guesthouses. These options provide comfortable and cost-effective accommodation in the heart of Myeongdong, allowing you to make the most of your travel funds.

Conversely, if you’re searching for luxury, Airbnb features upscale accommodations such as modern apartments, stylish lofts, and elegant Hanoks. These properties offer a taste of opulence while ensuring you remain centrally located in Myeongdong. In Myeongdong, Airbnb is a versatile and convenient option, ensuring an unforgettable and tailored experience for all visitors.